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The traditional lighting light principle, through the metal heat energy into light, efficiency is very low, only about 7%. While LED light-emitting principle, is electron through a layer of semiconductor material, stimulate the semiconductor material that converts electrical energy into light, therefore without heat can be directly led. At present, LED can be 40% of the electrical energy into light. With the advancement of technology, LED Bulb the conversion rate will be higher and higher, theoretically possible to achieve 70%.

This is the lighting in the history of a qualitative leap, so outstanding energy-saving effect, also make its become mainstream one of the major factors of lighting in future.

Market Research Agency estimates, the global lighting market size in 2012 will amount to 117800000000 dollar, China lighting market in 2010 to reach 100000000000 yuan scale. In the year of low carbon energy trend, the rapid rise of the LED lighting as a new generation of technology standards, further stimulated the recent lighting market demand. Such as the European Union and China are planned in 2012 eliminated before all incandescent light bulbs, only China eleven five period is expected to replace the 150000000 bulb.

However, in the face of such a huge market, China's lighting business leader, such as opple and NVC, has experienced more than 10 years fumble and develop, market share in China is hardly 1%, tens of thousands of Chinese lighting manufacturers profit total, as the global lighting industry giant Philips Ge, OSRAM or a odd? Is it just because it has a long history, so we can only greatly?

Not so, we found that in the last 20 years, young Japanese Nichia chemical, South Seoul and China Semiconductor photoelectron billion Taiwan, breaking the three giants monopoly, do the latecomers become the first. This is why?

Originally, the traditional giant and the success of the emerging enterprises, is because caught lighting industry nature, did not have much success.

Lighting industry is the essence of what?

We analyzed the successful lighting company, found that they have in common: has the core technology, through the large intersection between authorization, build technical barriers, realizing technology on" centralization", restrict competition in order to improve the rate of profit; at the same time open patent technology, and downstream companies in the depth of cooperation, in order to" decentralization" to broaden the market, hold the market mainstream development direction.

" Grasp the centralization and decentralization balance, Led Kitchen light give full play to technology effectiveness", the common point, is the lighting industry essence.

While China lighting company in the early 90's start, today has begun to take shape, in the Chinese market stand firm calcaneal. But Chinese enterprises focus on the lowest profit margins, the strongest competition of the industrial chain of the most low-end, basic mode of operation, light technology the concept of the market, make up break out of an encirclement without hope.

How the higher platform with international competition, dig out the local price and management advantages of sustainable power?

This paper will analyze the detailed lighting enterprises how to grasp the nature of the industry, balanced centralization and decentralization process, combining the opple NVC, in the domestic market the first breakout interpretation, for the Chinese enterprises should be how to make use of the nature of the industry for the second breakthrough, go through the industrial chain, suggestions.

Chinese enterprises will not play, only with the head, to help other people make money!

In the LED lighting industry chain, the upstream epitaxial wafer dicing and chip, accounted for 70% of the profits, and five foreign manufacturers have 85-90% patents. Mainland China enterprise most still do packaging and application, intense competition, low profit rate.

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